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"A Place in the Sun" is the "German television lottery"

Since the 50s, there are the German Social Lottery already and the company continues to be very successful.

Now, at the Sozialloterie "A Place in the Sun" a new era initiated, matching the adoption of the new State Treaty on Gambling. The Sozialloterie has set itself ambitious targets and plans to grow in the future to increased revenues to support such diverse projects better.

The hope of Sozialloterie is that the legal change in relation to the State Treaty on gaming in the future may be advertised more for the German Sozialloterie so the players will be aware of it and in the company's revenues can be increased.

The head of the Sozialloterie, Christian Kipper is planning a complete redesign of the German Sozialloterie, with a new name and logo. The revenue has declined in recent times, and the changes are intended to help these intercept and increase revenues. It would in any case to preserve the independence of the ARD.

The "German television lottery" has a new name, but in the past has been a significant downward trend noted. Like many other gambling sectors also had the business suffered losses. It was clearly noticeable that over time fewer and fewer tickets are sold.

The proceeds of last year amounted to 156 million euros. For social projects could, however, which is only 53 million euros will be invested. In recent years, the funds for social projects have fallen by almost 10,000 euros annually.

To stop the declining revenues and this may again into positive revenue Tipper now planning some changes. The company hopes that with the help of internet advertising to attract new clients that inspire players to return for lottery and thereby increase revenue.

Gambling Advertising has been banned in Germany, but Tipper hopes that by ratifying the current draft of the new gambling treaty change anything here, and advertising will be allowed in the future.

"A Place in the Sun" has existed since 1956. At the beginning of the entrepreneur Sozialloterie invested around € 800,000 for commercials. Such investments in self-promotion, but since the ban could not be taken.

The Sozialloterie support since its relief efforts and donated an amount of 1.4 billion euros. Under the name "German television lottery" to the Sozialloterie by restart to continue to help people in need can be supported by the lottery.